Traditional media:
- television
- radio
- newspapers
- magazines
- newsletters
- tax press
- other print publications
Traditional forms of media have been active for hundreds of years and are now having to adapt to the digital age. The oldest newspaper is the London gazette which started in 1677.
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| Traditional media is becoming less popular as time goes on |
Traditional forms of media are becoming less popular as audiences are choosing digital media. Traditional media is mainly used by the older generations since they grew up with them; plus physical forms of newspapers of mainly focused towards the older generations since younger people can get the news on their phones.
Digital media:
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| More people are using modern technology to access digital media |
- eCommerce
- Games – console, online and mobile
- Websites and mobile applications
- Animation
- Social media
- Video
- Augmented reality
- Virtual reality
- Data visualisation
- Location-based services
- Interactive Storytelling
Digital media is the newest form of media that's come with the development of technology and has caused traditional forms of media to adapted such as online newspapers. Digital media has become more popular as technology has evolved and has mostly developed in the last 20-30 years to become one of the leading industries in the world.
The difference between digital and traditional media:
Digital media is a media firmly based in technology whereas traditional media is less technology based and has needed to evolve with the times and becoming more digital.
Demographic
More younger audiences are choosing digital media. Traditional media still gets a big audience; however they get this through digital means.
For example:
The average person listens to 21.5 hours of radio a week
27.0 million people now tuning in to radio via a digitally enabled receiver
