Lynx Gold print newspaper ad plan
Lynx is a grooming brand aimed for a young male audience from 16 to 32 years old. Lynx is an international brand and well known across the world (either as Lynx or Axe). Lynx gold has the fragrance of oud wood and dark vanilla which stays with you all day.
The ad will be similar to other deodorant ads with the bottle (shampoo and deodorant) in the centre of the page. Gold will be the main colour featured heavily in the background- same colour as the gold on the branding. The gold square on the bottle will be present. The Lynx gold title will be on the top of the page above the featured deodorant and shampoo. Lynx will be black and white and gold will be black and gold (same colour as the branding). The slogan will be based around gold “for a golden experience”. This plays upon gold connoting winning or being number one.
This project will require only one person for editing and taking photos of the products.
Resources required:
- Digital camera (iPhone)
- Computer with editing software (photoshop)
- Props (shampoo and deodorant)
The advert will feature in the Metro as the Metro is a nationwide newspaper which is available for free on public transport (buses, trains, etc...) This means the ad has greater reach as anyone can pick up the paper and see the ad. This also widens the readership- young and old read the paper as it is free.
Metro readership:
Platform
|
Source
|
Measurement
|
Delivery
|
AVG
| |
Print
|
PAMCo
|
Reach
|
Adults
|
2,483,000
|
Daily
|
18-34
|
843,000
|
Daily
| |||
35+
|
1,572,000
|
Daily
|
The metro will increase the target audience of the lynx ad as it consumed by a lot of people in ranging age groups. However lynx does target a younger demographic; the older readership of the newspaper may buy it for themselves or their children.
The costings for the ad will be cheap (around £10) as all that is required is the two props- the shampoo and the deodorant.
 |
| Poster design |
A good proposal- the poster needs screen shots to help explain the process and design decisions. the summer tasks I set where as follows:
ReplyDelete1) Some form of creative outcome using technology - this might be using an app to make a video, add effects to photographs, digital drawing package, animation- record the process - record the outcome as it progresses, evaluate the software , evaluate your outcome- again make this creative as possible for example maybe a you tube tutorial piece to camera, maybe a short demo video,
2) Review a media product/ .
again this can be as engaging as possible, you could review a gig you attend, a pop video, a film review, add campaign that grabs your attention, a new game that out. trip to media city, tour round a media company, an interview with some one involved in the above.
As always the TWO tasks are starting points and are the bare minimum for a pass, we get merits and distinctions by expanding on these, making them high end outcomes. I cant see a single post from over the summer you will need to see me in class and upload these- thanks